“We were setting up Salesforce and Facebook ads [and needed] to sync data into those two different platforms from our data warehouse. Census was clearly the easiest way to do this.”
Jamie Quint, Head of Growth at Notion
Figma uses Census for
Creating 360° customer views
Tracking product qualified leads (PQLs)
Account health score models
“Our salespeople don’t want to look at 10 different tools to understand what our users are doing [and] arming sales with usage stats and key personas led to 10x better discovery calls.”
Kyle Parrish, Head of Sales at Figma
Loom uses Census for
Creating 360° customer views
Ticket prioritization
Granular segmentation
“With Census, we can reuse all of the transformation work we did in dbt and send it to our CRM. I don't need to do any engineering or anything outside of SQL to get all this done.”
Buddy Marshburn, Senior Data Scientist at Loom
Clearbit uses Census for
Creating 360° customer views
Better lead attribution
More personalized emails
“With Census, sales & marketing always have current data in their tools and the data team can enable growth experiments. [A]ccess to data is never a blocker for our revenue teams.”
Julie Beynon, Head of Analytics at Clearbit
Fivetran uses Census for
Creating 360° customer views
Accurate account health scoring
“You just set up the job and click ‘schedule.' It knows the difference between an update and an insert. I just have to click the button and I can trust that Census is going to do the right thing.”
Garegin Ordyan, Director of Analytics at Fivetran
Canva uses Census for
Granular segmentation
Email personalization
Ad retargeting
“Census solves two problems for us. It removes the bottleneck to get integrations out of the warehouse. It also centralizes where we look for data going out.”