Census

Activate your data warehouse.

Launch campaigns

Build dynamic audiences

Sync data

Personalize emails

Target your best customers

faster.
Census is the first Data Activation platform built on your warehouse. Sync 360° customer data to 200+ business tools today with Reverse ETL. Empower marketing teams to build dynamic audiences with a no-code segment builder.
Free 14-day trial • No credit card required
Census data sync software

Loved by data teams.

The fastest & most reliable Reverse ETL connectors
Less time writing custom sync code and maintaining pipelines
Fresh modeled data in SaaS apps, where business teams work
Git versioned models, entities, and syncs
Native integrations with git, dbt, Airflow, Prefect, Looker
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Built-in alerting, monitoring, and observability

Built for marketing teams.

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Access to your entire cloud data warehouse, without SQL
Ability to build the most complete Customer 360 profiles
Visual segment builder that keeps your audiences fresh
User-friendly sync setup for every marketing & advertising tool
No-code dynamic exclusion lists and omnichannel campaigns
Automated Slack notifications when source data changes

We bridge the gap between data & marketing teams

Other tools create data silos. By using Census and your existing warehouse as the source of truth, every team gets the data they need at their fingertips.
BigQuery
bigquery
Snowflake
snowflake
Databricks
databricks
Redshift
redshift
dbt
dbt
Looker
looker
Postgres
postgres
Microsoft SQL Server (MSSQL)
sql-server
MySQL
mysql
Google Sheets
google-sheets-source
Amazon Athena
amazon-athena
S3
s3-source
Heroku Postgres
heroku-postgres
Azure Synapse
azure-synapse
Salesforce
salesforce
Braze
braze
Facebook Ads
facebook-ads
Google Ads
google-ads
Customer.io
customer-io
Google Analytics
google-analytics
Klaviyo
klaviyo
Shopify
shopify
LinkedIn Ads
linkedin-ads
TikTok Ads
tiktok
Iterable
iterable
Snapchat Ads
snapchat
Twitter Ads
twitter-ads
Value One
Value One Slug
to
Value Two
Value One Slug

Activate all your valuable customer data, today

Personalize every interaction

Supercharge omnichannel marketing and personalization at scale across every customer channel, without code or engineering. Connect all your first-party customer data to your favorite marketing automation and advertising platforms.

Complete view of your customer

Unify siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers. Prioritize high value conversations with Lead and Account Scoring.

Build once, use everywhere

Get business-critical pipelines up and running in 5 minutes – no more Python scripts or custom code. Define models once in dbt, Looker, or Census, and sync them anywhere, so every team uses the same data to achieve their goals.
Reduced cost per acquisition by 20%
by improving Facebook Ads Targeting
Michael Lorenzos
Head of Ecommerce Growth
10x sales productivity
with product data inside the CRM
Kyle Parrish
Head of Sales
Build Product Qualified Lead Scoring
To identify new & upsell opportunities
Jamie Quint
Head of Growth

Personalize every interaction

Supercharge omnichannel marketing and personalization at scale across every customer channel, without code or engineering. Connect all your first-party customer data to your favorite marketing automation and advertising platforms.
Reduced cost per action by 20%
by improving Facebook Ads Targeting
Michael Lorenzos
Head of Ecommerce Growth

Complete view of your customer

Unify siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers. Prioritize high value conversations with Lead and Account Scoring.
10x sales productivity
with product data inside the CRM
Kyle Parrish
Head of Sales

Build once, use everywhere

Get business-critical pipelines up and running in 5 minutes – no more Python scripts or custom code. Define models once in dbt, Looker, or Census, and sync them anywhere, so every team uses the same data to achieve their goals.
Build Product Qualified Lead Scoring
To identify new & upsell opportunities
Jamie Quint
Head of Growth

Census is the #1 Data Activation
and Reverse ETL platform

#5
Best Software in 2023 (IT Infrastructure)
🏆
The Leader in Reverse ETL 3 quarters in a row
#2
Top 25 New Software Products to Watch

“My favorite tool in our martech stack!!”

Allison K
Growth Marketing Manager

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

“Census just works”

Eric B
Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

"A fantastic tool that is only getting better."

Matthew C
Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T
Business Operations

“Census just works”

Eric B
Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N
Head of Growth

Secure by design.

We never store your data. We’re committed to end-to-end security and observability to keep you and your data safe. Read more →
Health Insurance Portability and Accountability Act
General Data Protection Regulation
EU-US Privacy Shield

From your warehouse to your favorite apps.

Without code or engineers.

Activate your data today. Book a demo with one of our experts.