How to build a Composable CDP on Snowflake

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Platform

Products

Sync your warehouse to any SaaS tool with just SQL

Build dynamic audience segments, without code or CSVs

Define trusted data models for marketing activation

Add third-party data enrichment to your warehouse

Trigger business alerts on top of your warehouse

Pull data to any app for real-time personalization

Features

Reuse your models in any tool to drive business impact

Monitor, troubleshoot, and create alerts for pipelines

Sync with confidence with enterprise-grade security

Activate Your Warehouse

Data Activation

for Marketers →

for Data Teams →

Build a Composable CDP

with Snowflake →

with Databricks →

Integrations

Solutions

For Data Teams

Connect your warehouse to all your apps with Reverse ETL — today.

For Marketing Teams

Build audiences with the most complete Customer 360

By Industry

Product-Led Growth

Get product analytics into the hands of every team to drive conversions

Direct-to-Consumer

Create unique brand journeys by activating first-party customer data

Provide frictionless experiences for both providers and consumers

Other Teams

Prioritize high value conversations with a Customer 360 view in your CRM

Proactively prevent churn with customer health scores and alerts

Customers

Marketing

Personalized messages to 125M+ users with faster audience experimentation

Segmented audiences on Snowflake for unified customer experiences

Implemented a Composable CDP on Google Cloud in days, instead of months

Read more Marketing stories

Sales

Multiplied sales productivity 10x with product data inside their Salesforce CRM

Improved SDR conversion rates 10x with user behavior metrics in email sequences

Saved the Revenue Operations team 8 hours per week with self-service data

Read more Sales stories

Data

Automated reverse ETL pipelines to streamline syncs to Salesforce & Marketo

Prioritized 100K+ support tickets in Zendesk with real-time company data

Unified siloed data from multiple sources for product-led growth and lead routing

Read more Data Team stories

Resources

Blog

Learn about the latest trends and best practices for data activation

Data Activation Trends Coming True in 2023 →

Census Enrichment: Third-party data in your warehouse ->

What is reverse ETL? Here's everything you need to know →

Playbook

Explore proven recipes to supercharge your business with customer data

Dynamic personalization and segmentation ->

Lead scoring in your CRM ->

Prioritize customer support tickets ->

Explore Data Activation

Get Involved

Join our community, or meet us at a virtual or physical event!

Partner Programs

Our Podcast: The Sequel Show

Whitepaper

The Composable CDP: Powering Customer 360 with Snowflake

Activate data from your best single source of truth – the data warehouse. Build your CDP from best-in-breed components on top of your existing data platform.

The Composable CDP: Powering Customer 360 with Snowflake

Featuring these best of breed solutions

What you'll learn

How CDPs fail to deliver on their promise of a unified customer view
What is an Composable CDP, and how it compares to an off-the-shelf platform
Why organizations like Canva & Loom have built Composable CDPs on Snowflake to empower their business teams

Download this whitepaper for free today!

From your warehouse to your favorite apps. Without code or engineers.

Start using Census today by booking a demo with one of our experts.

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