Census Playbook

Examples of data driven growth.

Explore proven ways that Data Activation can supercharge your business with customer data. Whether you're new to Reverse ETL or already an expert, you'll learn how to become a data driven organization as we walk you through how to transform data into revenue and add value for your teams.

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B2B, B2C

Learn how to activate your data and send user-generated events into analytics tools such as Mixpanel, Amplitude, and Pendo with Census.

Product

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B2B

Learn how to use Census to enrich users' details with essential customer fields — like product usage, role, company size, and industry — to improve customer success, marketing, and sales efforts.

Data for Everyone

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B2B, B2C

Maximize revenue potential with up-to-date smart search software. Sync your data to Algolia via Census for more accurate and relevant search results for your customers.

Data for Everyone

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B2B, B2C, E-Commerce

Learn how to set up A/B tests with Census and LaunchDarkly to optimize your marketing campaigns, improve customer engagement, and drive conversions.

Marketing

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B2B

Explore how activating data within your CRM can streamline the sales pipeline, enhancing sales performance and accelerating revenue growth.

Sales & RevOps

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B2B, B2C, E-Commerce

Discover how leveraging customer segmentation in your direct mail campaigns can drive better targeting, higher engagement, and increased conversion rates with Census.

Marketing

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B2B, B2C, E-Commerce

Discover how to create efficient data integrations without requiring extensive engineering resources, enhancing productivity and effectiveness across your organization.

Data for Everyone

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B2B, B2C, Product-led Growth

Census's Google Sheets integration enables anyone to activate their data and make informed decisions, without requiring specialized knowledge or technical skills. Here's how.

Data for Everyone

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B2B

Using product feedback data properly empowers teams to prioritize feature requests, improve product performance, reduce churn, and communicate product updates. Here's how to implement an effective product feedback system with Census.

Data for Everyone

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B2B

Learn how to automate issue tracking and collaborate more effectively with your team using GitHub and Census.

Data

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B2B

Learn how to create personalized and informative renewal emails that increase renewal rates and improve customer satisfaction with Census.

Customer Success

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B2B

Retarget your existing customers to promote intra-team conversations, pursue adoption across business units, and optimize your team’s overall ARR expansion efforts by using Census to define and send probability scores into your CRM.

Data

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B2B, B2C, E-Commerce

Learn how to use Census to manage user unsubscribes across multiple marketing automation lists to prevent email fatigue and improve email engagement rates.

Marketing

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B2B

Provide your customers with full visibility into your application by using Census to expose audit data.

Data

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B2B

Learn how to use Census to improve your customer onboarding process. By automating tasks and collecting data to make data-driven decisions, you can increase customer satisfaction, reduce churn, improve customer lifetime value, and increase revenue.

Customer Success

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B2C

Improve customer loyalty & drive engagement with quick-service restaurant (QSR) distributed marketing using Snowflake, Census, & your email service provider. Send personalized offers to loyal customers & increase ROI.

Marketing

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B2C

Unlock new insights, optimize performance, and boost conversions to maximize the reach of your vacation packages by syncing BigQuery data with Google Analytics using Census data activation.

Marketing

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B2B, B2C

Boost data governance, quality, and trust in a data-driven world by unbundling event collection and routing. Leverage top tools like Snowplow, Fivetran, Census, and Mixpanel to unlock marketing opportunities and drive success.

Marketing

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B2B, B2C, E-Commerce

Discover the art of retargeting customers who don't read your emails by leveraging advertising tools. Learn how to identify, segment, and engage unresponsive customers with personalized ad campaigns that drive better engagement and results.

Marketing

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B2C

Learn how you can use Census to seamlessly integrate data from various sources and set up a well-coordinated email campaign to target users who abandoned the sign-up process and turn them into active, loyal customers.

Marketing

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B2B, B2C, E-Commerce

Discover how you can create dynamic web content with enriched customer data to boost engagement and conversions.

Marketing

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B2C, E-Commerce

Discover how to refine and enrich your behavioral data to boost your marketing efforts, enhance personalization, and drive greater engagement and ROI.

Marketing

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B2B, B2C, Product-led Growth, E-Commerce

Learn how to enrich and unify your first- and third-party data right in your warehouse to create lookalike audiences.

Marketing

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B2B, B2C, Product-led Growth

Learn how to win back your inactive customers with re-engagement campaigns fueled by Marketo and Census.

Marketing

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B2B, B2C

Learn how to leverage Census to create a quarterly product release campaign to communicate marketing activities and align departments on a unified marketing strategy.

Marketing

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B2B, B2C, E-Commerce

Increase loyalty and grow your business by identifying and re-engaging churned customers. ✓ Mailchimp ✓ HubSpot ✓ ActiveCampaign ✓ More

Marketing

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Product-led Growth, B2B, B2C

An automated lead nurturing campaign can help you convert more trials to customers. Learn how to automatically trigger nurture campaigns using Census.

Marketing

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B2C

Learn how to enrich your customer data with geotargeting to generate buzz around your business before the official grand opening.

Marketing

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E-Commerce

Abandoned carts are a problem that's plagued e-commerce retailers since the beginning of time. Learn how to retarget those pesky abandoned carts with Braze Email.

Marketing

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B2B, B2C, E-Commerce

Learn how to enrich your conversion signals with first-party data to maximize your event match quality, and ultimately, your Facebook ROAS.

Marketing

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B2C, E-Commerce

Learn how to build and activate a 360° view of each customer so you can start orchestrating customer experience actions across every channel.

Marketing

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B2B, B2C, E-Commerce

Learn how to send personalized anniversary campaigns, target your audience more precisely, and generate higher returns on your messages using Census.

Marketing

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E-Commerce

Learn how to create Facebook and Instagram advertising audiences based on customer data in your data warehouse. These audiences are a great way to increase the value of existing customers, re-engage dormant customers, and release new products.

Sales & RevOps

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E-Commerce

Learn how to increase your customer lifetime value with customer data in your data warehouse.

Marketing

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E-Commerce

Sync your most important customer metrics like lifetime value, total orders, customer satisfaction score, or total profit, to your CX tool and focus on your highest-priority customers.

Customer Success

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E-Commerce

Learn how to improve your Facebook ads attribution and targeting by syncing all of your online and offline conversions to the Facebook Ads Conversions API.

Sales & RevOps

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B2B

Learn how to use Census to build and sync a group of customers to your CRM or CS platform that need to be proactively engaged to mitigate churn risk.

Customer Success

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B2B, B2C

Learn how to use Census to sync customer flags to your CRM or Customer Success Platform identifying accounts that are ready for an upsell based on product utilization.

Customer Success

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B2B, B2C, E-Commerce

Learn how to use Census to sync your Customer 360 attribute data to your CS platform, increasing your Customer Support Representatives’ productivity by including all relevant data in a single support platform.

Customer Success

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B2B, B2C, E-Commerce

Learn how to use Census to sync exclusion lists to your ad platforms, suppressing advertising to existing clients or low-value prospects.

Marketing

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B2B, B2C, E-Commerce

Learn how to use Census to effectively target the right customers, activating them to take actions that lift your sales.

Marketing

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B2B, B2C, E-Commerce

Learn how to use Census to build and sync a list of your best customers to your ad platforms’ lookalike, similar, and actalike audience lists.

Marketing

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B2B, B2C

Learn how to use Census to sync lead scores to your CRM to prioritize outreach to high-value leads.

Sales & RevOps

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B2B, B2C

Learn how to use Census to convert the right prospects and customers to a paid plan or a higher tier.

Sales & RevOps

Usecase Tag

B2B, B2C

Learn how to use Census to sync your Customer 360 – a single, unified view of your customers – across all channels.

Sales & RevOps

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Census Playbook

Examples of data driven growth.

0 results

Send user-generated events to your Product Analytics platform

Enrich user details to create a comprehensive view of your customers

Maximize revenue potential by keeping your search bar up-to-date

Set up A/B tests with Census and LaunchDarkly

Streamline your sales pipeline by activating data in your CRM

Leverage customer segmentation to drive effective direct mail campaigns

Create new data integrations without diverting engineering resources

Empower non-technical teams to update views in Google Sheets with customer data

Manage product feedback to empower product and customer success teams

Activate your data in GitHub to automatically track issues

Create personalized email renewal campaigns

Send account cross-sell probability scores to your teams' CRM

Unsubscribe users from multiple distribution lists

Enhance application security by forwarding audit logs to customers' SIEM providers

Delight new customers with proactive outreach

Send loyal customers coupons to your QSR to thank them for their loyalty

Boost conversions with optimized vacation packages powered by data-driven insights

Unlock superior data quality & governance with unbundled event collection, routing, and analytics

Retarget customers that don't read your emails with advertising tools

Send reminder emails to users who completed their account registration, but haven’t verified their accounts

Drive customer engagement with dynamic content

Refine your behavioral targeting with enriched data

Create more accurate lookalike audiences with unified and enriched data

Re-engage inactive app users using Marketo

Create a quarterly product release roadmap in 3 steps

How to win back lost customers with a winback email

How to Setup a Lead Nurture Campaign to Convert Trial Users

Use geotargeted marketing to encourage visits to your grand opening event

How to send hyper-personalized abandoned cart emails in Braze

Improve event match quality on Facebook in 2 steps

How to Master Omnichannel Marketing Campaigns (with Example)

Sending anniversary campaigns in Salesforce Marketing Cloud

How to create a Facebook custom audience from Shopify

Dynamic Personalization and Campaign Segmentation in Klaviyo

Prioritize Customer Support Tickets in Zendesk

Cookie-less conversion capture with the Facebook Ads Conversion API

How to reduce customer churn by syncing data to your CRM

Craft an upselling strategy by leveraging product usage data

Improve Customer Support Productivity: Providing a Full View of Customers, All in One Place

Suppress existing customers and low-value prospects from campaigns

Capture Your Target Audience and Improve Conversions with Personalized Ads & Re-targeting

Increase your ROAS by targeting the right prospects

How to Prioritize Sales Leads with Lead Scoring

Upsell existing customers using data to time your offer

Customer 360 for Sales: Create a single source of truth for your customer data