The leading Reverse ETL platform

Use Census to sync data from your cloud warehouse to the SaaS tools your team uses. Finally, everyone in your organization can take action with good data, no custom scripts or API integrations required.

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Scaling data operations from startups to enterprise

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Census is the Data Activation platform of choice for companies who value scalability, observability, and performance.

#5 in the Top 50 Best Software Products of 2023The Leader in Reverse ETL on G2, 5 quarters in a row 🏆

Here's what reviewers on G2 have to say

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

"A fantastic tool that is only getting better."

Matthew C

Analytics Engineer

“An indispensable tool for BizOps and Go-to-market teams”

Michael T

Business Operations

“Census just works”

Eric B

Director of Project Management

“Like that infomercial rotisserie — you just set it and forget it”

Matt N

Head of Growth

Census takes what the analytics team does out of static dashboards and into tools that the rest of the company uses, allowing us to actually deliver on the promise of being “data driven”.

Matt Nicosia

Director of Growth

I used to develop reverse ETL systems with Python and Airflow for destinations like Eloqua, Mixpanel, Braze, Intercom, and Salesforce. Every destination requires different data types, formats, rate limits, and API requests. Census saves me from maintaining my custom code, so I can spend more time to optimize the system itself.

Frances Fang

Sr Data Engineer

“My favorite tool in our martech stack!!”

Allison K

Growth Marketing Manager

We make it easy to switch to Census.

Our Customer Success team will partner with you every step of the way to make sure you and your team are set up for long term success.

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Stop syncing bad data

It’s time for an integration revolution – no more fragile python scripts or manual CSV uploads. Stop losing valuable data using point to point integrations.

Old Way

Point-to-point or event driven solutions like python scripts, iPaaS tools and CDPs are easy to get started with, but quickly become unmanageable.

It’s the perfect recipe to get bad data everywhere.

A reverse ETL tool is the solution that combines data across the organization

New way: Reverse ETL

Reverse ETL makes your data warehouse the source of truth for all your operations. Break down silos and combine data across the organization.

A clean way to get good data everywhere.

Learn more about Reverse ETL

Census is the fastest Reverse ETL platform

When it comes to driving your business operations, speed matters.

Our sync engine has been optimized to achieve the fastest sync speeds across different workloads, including large volume event syncs. Learn More

Operationalize your data with Reverse ETL

By syncing good data into your business tools, you empower the sales, marketing, and support teams to build:

360° customer profiles to get the complete picture every time in every tool.

Granular user segments to send hyper-personalized emails at the right time.

Product qualified leads and account health scores keep sales pointed at the most important customers.

Explore Operational Analytics use cases →

Census can tell me exactly what might be wrong. It could be a Salesforce trigger or not having permission to a certain field. With all that information and all those records, specific details are captured in Census, which means it's easier to go and troubleshoot that data.

Saurabh Kapadia

Lead Salesforce Architect @ Fivetran

Why leading companies trust Census for Reverse ETL

High performance connectors

When it comes to powering your operations, speed matters. Census connectors have been engineered for speed, and can handle large volumes of tabular and event data.
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See our integration library →

Illustration of a data stack from multiple data sources.

Illustration of Census's overview dashboard.

Sync with confidence with incremental diffing

You no longer have to worry about API rate limits because we only sync what’s changed. Whether it's a new field, new record, or a change in an existing field, we’ll intelligently diff it and sync it over.

"Since Census only syncs what needs to be synced - changes, additions, and deletions - the volume of data sent back to Braze is relatively low"

Cuong Duong, Data Analyst

Empower your business teams

With our simple UI, visual field mapper, and segment builder you can sync data to your destination apps with no APIs or code. You can also leverage the power of SQL to build operational models like lead scores.

“It is all very simple and intuitive, even for me, and I do not have a technical background, I’m a sales guy."

Jeff Ronaldi, Sales & Marketing Operations

Illustration representing a sync settings list with Census.

An all-star roster of data experts on demand

Our Data Architects are here to support you with all the operational analytics use cases of your dreams. Not your average support team – they all used to be Heads of Data, and now you can have their data expertise on demand.

"If we needed help in any way, Census was ready to jump in and was able to deliver that support in a very timely way. So that really helped us not only to rely on the software, but also the team."

Saurabh Kapadia, Lead Salesforce Architect

Book a data consult now →

Secure & Enterprise ready

Secure by design with our hybrid architecture.
We never store your data, and unlike other solutions all data stays in your warehouse.

Learn more about our Security

All the data features you need for good data.

Automated data quality

Automated data validation and dupe detection in each sync for increased data quality.

Detailed observability and logging

Every sync comes with a historical log to help you debug data quality or sync issues.

Never miss a thing with alerts

Built-in alerts for sync issues and rejected records. Customize your own alerting thresholds. Easily integrate alerts with Slack or monitoring tools like Pager Duty.