Platform

Products

Reverse ETL

Sync your warehouse to any SaaS tool with just SQL

Audience Hub

Build dynamic audience segments, without code or CSVs

Entities

Define trusted data models for marketing activation

Enrichment

Add third-party data enrichment to your warehouse

Notifications

Trigger business alerts on top of your warehouse

Entity API

Pull data to any app for real-time personalization

Features

dbt

Reuse your models in any tool to drive business impact

Observability

Monitor, troubleshoot, and create alerts for pipelines

Security

Sync with confidence with enterprise-grade security

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Activate Your Warehouse

Data Activation

for Marketers →

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Build a Composable CDP

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Integrations

Solutions

For Data Teams

Connect your warehouse to all your apps with Reverse ETL — today.

For Marketing Teams

Build audiences with the most complete Customer 360

By Industry

Product-Led Growth

Get product analytics into the hands of every team to drive conversions

Direct-to-Consumer

Create unique brand journeys by activating first-party customer data

Marketplaces

Provide frictionless experiences for both providers and consumers

Other Teams

Sales

Prioritize high value conversations with a Customer 360 view in your CRM

Success

Proactively prevent churn with customer health scores and alerts

Customers

Marketing

Personalized messages to 125M+ users with faster audience experimentation

Segmented audiences on Snowflake for unified customer experiences

Implemented a Composable CDP on Google Cloud in days, instead of months

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Resources

Blog

Learn about the latest trends and best practices for data activation

Data Activation Trends Coming True in 2023 →

Census Enrichment: Third-party data in your warehouse ->

What is reverse ETL? Here's everything you need to know →

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Playbook

Explore proven recipes to supercharge your business with customer data

Dynamic personalization and segmentation ->

Lead scoring in your CRM ->

Prioritize customer support tickets ->

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